Let's say your website currently appears at position 27 in Google.

There is an awkward question in the SEO industry that probably isn't asked often enough:

There's a particular type of Google search that should matter enormously to a local business.

SEO can become unnecessarily complicated.

If you've recently started SEO, there's a good chance you've already asked the obvious question:

There is a piece of SEO advice that has been repeated for years:

Paying an SEO company every month can create a strange situation.

A small-business owner can spend thousands of dollars on a new website, launch it, look at it on their phone and think:

If you have a limited marketing budget, deciding where to spend it can be frustrating.

One of the first questions small-business owners ask about SEO is also one of the hardest to get a straight answer to:

When someone needs a plumber, accountant, dentist, electrician or café, they often search for a business close to where they live or work.

Many small-business owners are told they need “better keywords”, but that advice is often too vague to be useful.

Choosing an SEO provider can be difficult when every agency describes its service differently.

For a small business owner, SEO pricing can be difficult to judge.

For many Melbourne small businesses, the most valuable customers are not searching nationally. They are looking for a nearby provider they can contact, visit or book.

Small-business owners have heard the same prediction for years: SEO is dead.